Registrar in the works…

I probably shouldn’t be writing about this now since it is still many months away, but we are in the process of becoming Icann certified to become an official domain registrar. What does this mean? We currently sell domain names and give them away as part of our hosting packages, but we are simply a reseller for someone else (For the domain name portion only).

If we are a reseller, then why would we go through all the trouble of becoming a registrar (And it IS considerable effort to do so). One simple reason, SUPPORT! The company (Which will go unnamed, but is the largest domain registrar in the world) offers extraordinarily poor support. It reflects poorly on us and makes us look as if we can’t do our job. We can’t go back to our customer if there are problems and say “Sorry, it isn’t our fault, it’s theirs!”.

We plan on becoming one of the largest domain sellers on the internet! It will benefit bluehost, but most of all it will benefit the customer. We will then have control of the entire customer experience, and can provide the best support we can all along the way.

In a business that is notorious for extremely poor support, the domain business, we want to be a shining star. We want to provide excellent pricing, excellent support, and excellent compliementary business services. We are working hand in hand with some of the best development talent around to produce a superior product.

Although this is still months away, I wanted to share my excitement for this project and to let all you out there know that we are constantly on the move. As always you reach me directly at if you have comments or suggestions.


Matt Heaton / President

13 Responses to “Registrar in the works…”

  1. Jeanne says:

    I have one BIG comment related to add-on domains. Please explain them more clearly on your site. I had to call and talk to a support person to even understand what my 5 add-on domains really meant. I only found out from that person that it costs $10 to add a domain to my existing account. And I *still* don’t understand how to see statistics for that new site distinctly from my original site… and on and on. This seems like SUCH a great feature of the bluehost service – now that I have discovered it. Please add something on your main site about what it is, what it costs.. and more details about how it works. There may be something hidden in your help – but I didn’t have a lot of luck finding it in there either.


  2. Caleb says:

    Sounds like good news. Keep pushing the boundries of service!

  3. John says:

    Speaking of pushing the boundries of service Matt, do you plan to eventually add dedicated servers as an hosting plan option for


  4. Great news! I purposely avoid GoDaddy because I dislike Bob Parsons’s disregard for decency in his TV commercials and his insensitivity about it on his blog. But I’ve never found a registrar that makes it as easy as they do — I’ve tried several — so I’ll look forward with anticipation to the Bluehost product.

  5. I would have to agree with John. I would love to see some dedicated hosting. That would be great. I would hate to have to leave your service because the shared hosting plan isn’t cutting it anymore. If that was the case I would probably bring it in house beucase, I have had poor experiences with tech support with many domain hosting companies. Yours stands above the rest and I think Dedicated Hosting would take you too the next level. Esp if you plan on becoming a domain registar.

  6. Looks like a very bright future up ahead for blue host. Keep on improving. I like the plans you have for what you want to do, but stay dedicated and honest and you will go far.

    Moni Lutz

  7. web_reviews says:

    yes. i agree that godaddy has the monopoly when registering domain names but the service need not be the best. i second your decision. It would be cool if you can have ways to allow registration of other country’s domain name such as .uk, .au…etc. maybe dedicated or shared dedicated hosting might be the next step.

  8. Matt says:

    Hey hey! Sounds great, I’m very interested and excited about this development. Definitely will be a nice addition to the already great service set.

  9. Bob Ray says:

    I’m suspecting that when you become a domain name registrar, you will offer some reduced-price domain name packages, (e.g. 2 names for $15/year, 3 for $20, etc.), discounts for people who host with you, and/or longevity incentives.

    This is tempting me to wait to sign up for your service until I see what those deals are (if any). You might want to clarify this on the blog and say whether any deals will be retroactive.

    I also agree with the previous poster who wanted more details on multiple domains. The cost and nature of multiple domains is not as clear as it should be.

    For example, it doesn’t appear to be clear whether all the domains would point to the same home page or not–something those unfamiliar with multiple domain hosting wouldn’t know.

    It’s also not clear how you would interact with your multiple domains– Multiple control panels? Multiple logins? Multiple FTP accounts?

  10. David Smith says:

    Sounds like a great idea, keep up the good work.

  11. REN JIN LEE says:

    I am in favor with Bluehost having to be the largest domain and host provider. With my experience so far, I think it’ll be for the best. As we see, we have a striving CEO who keeps on wanting to improve and make everything better and convinient for us! Isn’t is a WOW! It’s absolutely GALVANIZING!!! Thanks Matt!!!! – Ren Jin Lee

  12. Taresa says:

    Galvanizing… that’s a great word right there.

    I’d move all my domains from GoDaddy if BH offered registration. Then I’d throw a party and delete all my absurd GoDaddy “support” emails. Ugh.

    Can’t wait, Matt!

  13. Shane says:

    Matt – great news! I personallly avoid GD always felt a bit slimy in over-all business approach. So, I use another DN service for flexibility ( Clean, simple, fast interface and very seful Domain search mechanism (hint-hint). However, any plans for offering reseller options? Will you offer an API? Affiliate DN reseller program? Would be cool if you did.

    Keep up the great service!

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