I probably shouldn’t be writing about this now since it is still many months away, but we are in the process of becoming Icann certified to become an official domain registrar. What does this mean? We currently sell domain names and give them away as part of our hosting packages, but we are simply a reseller for someone else (For the domain name portion only).
If we are a reseller, then why would we go through all the trouble of becoming a registrar (And it IS considerable effort to do so). One simple reason, SUPPORT! The company (Which will go unnamed, but is the largest domain registrar in the world) offers extraordinarily poor support. It reflects poorly on us and makes us look as if we can’t do our job. We can’t go back to our customer if there are problems and say “Sorry, it isn’t our fault, it’s theirs!”.
We plan on becoming one of the largest domain sellers on the internet! It will benefit bluehost, but most of all it will benefit the customer. We will then have control of the entire customer experience, and can provide the best support we can all along the way.
In a business that is notorious for extremely poor support, the domain business, we want to be a shining star. We want to provide excellent pricing, excellent support, and excellent compliementary business services. We are working hand in hand with some of the best development talent around to produce a superior product.
Although this is still months away, I wanted to share my excitement for this project and to let all you out there know that we are constantly on the move. As always you reach me directly at email@example.com if you have comments or suggestions.
Matt Heaton / President Bluehost.com