When a product or service tries to be all things to all people it usually fails. You usually don’t even think about all the little things that “just work” because they almost never fail to do what they are supposed to do. When is the last time you looked at that light switch and wondered if it was going to work the next time you try it. There are many products that fit into this category – watches, basic utilities (gas, water, electricity), even TVs (Although DVRs are bringing a level of complexity that TVs didn’t used to have).
At Bluehost we are struggling with this concept. We are always adding new features, but we want to make sure that the features we add are to the benefit of ALL customers (SimpleScripts is a good example). We are also working to roll out features that combine multiple step into a single or double unified step instead of adding additional complexity.
Web hosting doesn’t HAVE to be complex although at this point it is. All that means is that we have more work cut out for ourselves. We need many more layers of complexity reduced to a few simple steps. We are constantly working towards this goal, and more and more third party products are doing the same.
Web hosting is still in its infancy in my opinion and has only began to offer the real potential that is available to our clients. It will take people with vision that understand that power doesn’t mean complexity. We are getting there little by little and hope that you will stick around to see what it can become!
Matt Heaton / Bluehost.com