The past year Bluehost and Hostmonster have had tremendous growth. Over the last 15 months we doubled our paying subscriber base. We now host more than 1.1 million domains, and are one of the fastest growing and largest hosting companies in the world. While I am very excited about this, I am actually disappointed in myself because personally I haven’t done everything that I could over the last 12 months to really increase our growth at a faster rate. Many months past where I let marketing opportunities go by that I didn’t seize on. It was easy to rest on my laurels and let things flow without giving my 100%. I am embarrassed to admit that.
Having said that, the last couple of weeks I have been working overtime to get us back into “fighting shape”. Now is the time to push forward and push hard. We are going to take substantial market share from our competitors over the next year. In the short term we are going to increase our signup rate through affiliate and direct marketing efforts. I have already set up many marketing partnerships that are going live in the next few days. The goal is to increase our renewal rate by 5% and add 25,000 new paying customers each month. We have never set a subscriber goal that we didn’t exceed. Goals are meant to be achieved not set.
Past successes are no guarantee of future success. Bluehost and Hostmonster have been a leader in the small and medium sized hosting market for a long time. Now is the time to break away from the pack and blaze our own trail. I no longer want to compare our company to other hosting companies to gauge our success. Now is the time to take first position. Now is the time that our company becomes the measuring stick for other hosts to gauge their success.
Our time is now!
Matt Heaton / President Bluehost.com – Hostmonster.com – Fastdomain.com