Is bluehost a market leader now? I think the answer has to be yes. When Bluehost received it’s first signup on December 4th 2003 our goal was to get to 15,000 domains at some point in the future. Well here is is 2.5 years later and we just got our 115,000th domain signed up.
How did we do it? We did it by offering a superior plan, and not nickel and diming our users to death like so many other hosts out there do. When we first started it was obvious the other hosts didn’t really care that our plan was better because we were a small fry and didn’t affect their bottom line at all. We were the new guy on the block and relatively unproven in the industry.
Then something happened… Our affiliates started commenting that our conversion rates for traffic sent to our site were somewhere in the range of 30-50% higher than the next closest competitor. All of sudden we started getting a LOT of signups. Everyone wanted to promote us because they made the most money, and they received glowing reviews from the customers that they sent. Everyone was happy (Except our competitors). Within a year we dominated the hosting review sites and signups were growing extremely fast.
It quickly became apparent that we were now noticed. We started seeing copycat sites all over the place. Our wording and site layout started showing up on many different hosting sites, and most important was that other companies started offering better (Much better) packages than they used to. Now, we know this would happen with or without us, but certain things we felt that we did change for the good of consumers. Before we came along almost no one offered addon domains (We offer 5 free of charge). Now all our main competitors offer it. They couldn’t NOT offer it and compete with us.
It has gotten to the point that one of our main competitors actually lists bluehost on the mainpage and points out how they think they are better (Too bad they misrepresent our data!!). That is actually good for us! They are effectively saying, bluehost is the best, but look how we think we are even better!
We have shaken up the industry and we will continue to do so! We are here to provide you the BEST hosting environment that we can! Stick with us on the journey!!!
Matt Heaton / CEO Bluehost.com