We advertise like crazy! If there is a website or magazine that caters to the hosting industry we NEED to advertise there. I want Bluehost to grow more than any other person, and I will do anything I can to facilitate that growth. We have many thousands of affiliates and we currently pay out more than $550,000 a month in affiliate fees not including what we spend on advertising. That is all well, and we are proud of that side of our business, but what we are more proud of is the advertising that our customers do for us.
Our customers do more for us in the advertising department than anything I expected in my wildest dreams when we started Bluehost 2 1/2 years ago. Our customers send us more than $300,000 a month in word of mouth sales. You heard me right – $300,000 a month in sales from word of mouth advertising. These are NEW customers and do not include recurring customers that stay with us for years and years. These are sales that come not through our affiliate program or any advertising means, but by satisfied customers telling their friends and colleagues about us. I cannot thank our customers enough. They are the reason we have been able to be successful in the hosting market.
This should demonstrate decisively to those in business how important customer service is and how important it is to think of the customer first. If you go for profits and ignore the customer you will fail. If you service the customer and have a quality product you can’t help but succeed. (Again I called Delta Airlines for a flight to Alaska, and they are a 2 out of 10 in customer service – No wonder they are in bankruptcy!)
Matt Heaton / President Bluehost.com