Hostingcon was great! It was fantastic to meet up with many of the individuals that I do business with as well as meet competitors and friends in the industry. All in all, it was just what I wanted it to be. For those wondering about Hostingcon itself it is a conference that has an open floor of vendors and exhibitors with different specialized conferences going on all day from the marketing side of things to the very technical. There was something for everyone.
If there is one thing that I learned at Hostingcon it is that I am viewed by my peers as something different than what I think of myself. I approach hosting differently than most that I talked to. I met with an advertising partner that wondered if I was “ruthless” when it came to hosting. Basically he asked if I would do “anything” to further our growth and obtain new customers. The answer is yes and no. No I am not ruthless (I am a nice fluffy teddybear), and yes I WILL do everything in the my power to get signups. It means I will step on toes, I will infuriate our competitors, and I will take business any way I can. We are in business to grow and make money. Does this mean I don’t like and respect my competitors? Of course not. In fact, meeting everyone at Hostingcon has given me an oppurtunity to see and meet these people up front, and in every case it was a great and positive experience.
Another interesting experience was a marketing panel that I sat on that presented information on growing your hosting company that was given on Tuesday morning. Chad from Tophosts.com, Derek Vaughn from Techpad Agency, and Dave Murphy from Hostopia participated as well. They all did a superb job. The discussion went well although I didn’t feel we had enough time to delve deep into the subject matter. I kind of felt like the deliverer of bad news when I answered the questions. Most people in attendence didn’t like what I had to say when it came to marketing (In my opinion). I think they wanted the silver bullet to success in marketing. I WISH there was one. Webhosts have to live with less profit then ever before, and pay more for each signup. It takes a multiyear commitment on the part of the web host, and has to be executed with exactness to succeed. For any that attended the conference but wanted more detailed information on anything presented I would be happy to follow up with any more information that you might require.
All in all, it was great. I am sure I will go again next year (Unless I have a ping pong tournament )
Matt Heaton / President Bluehost.com