Hostingcon (Part 2)

Hostingcon was great! It was fantastic to meet up with many of the individuals that I do business with as well as meet competitors and friends in the industry. All in all, it was just what I wanted it to be. For those wondering about Hostingcon itself it is a conference that has an open floor of vendors and exhibitors with different specialized conferences going on all day from the marketing side of things to the very technical. There was something for everyone.

If there is one thing that I learned at Hostingcon it is that I am viewed by my peers as something different than what I think of myself. I approach hosting differently than most that I talked to. I met with an advertising partner that wondered if I was “ruthless” when it came to hosting. Basically he asked if I would do “anything” to further our growth and obtain new customers. The answer is yes and no. No I am not ruthless (I am a nice fluffy teddybear), and yes I WILL do everything in the my power to get signups. It means I will step on toes, I will infuriate our competitors, and I will take business any way I can. We are in business to grow and make money. Does this mean I don’t like and respect my competitors? Of course not. In fact, meeting everyone at Hostingcon has given me an oppurtunity to see and meet these people up front, and in every case it was a great and positive experience.

Another interesting experience was a marketing panel that I sat on that presented information on growing your hosting company that was given on Tuesday morning. Chad from Tophosts.com, Derek Vaughn from Techpad Agency, and Dave Murphy from Hostopia participated as well. They all did a superb job. The discussion went well although I didn’t feel we had enough time to delve deep into the subject matter. I kind of felt like the deliverer of bad news when I answered the questions. Most people in attendence didn’t like what I had to say when it came to marketing (In my opinion). I think they wanted the silver bullet to success in marketing. I WISH there was one. Webhosts have to live with less profit then ever before, and pay more for each signup. It takes a multiyear commitment on the part of the web host, and has to be executed with exactness to succeed. For any that attended the conference but wanted more detailed information on anything presented I would be happy to follow up with any more information that you might require.

All in all, it was great. I am sure I will go again next year (Unless I have a ping pong tournament :) )

Thanks,

Matt Heaton / President Bluehost.com

6 Responses to “Hostingcon (Part 2)”

  1. Paul C. says:

    Um…right…and you didn’t mention any of the downtime we all experienced over the last couple of days. I’v had all my family and friends (heck at least 100 of the 165,000 domains you all host) host with you all and they were *very* frusterated with the last two days – especially the busy signal on the support phone number.
    Myself, I work for an IT company and we have around 150 servers (mail/web/other) in our datacenter. I know downtime can sometimes be unavoidable, yet in the 9 years we have been online, we haven’t had an outage like yours….especially where the customers are left out of the loop.
    I apologize if this isn’t the place to send comments like this, but I thought you would like to know how things went.
    I’ve been with bluehost for close to three years now. I love it…I just have a couple of nit picks I would have happy to talk to someone about. Myself and some friends both experience the same issues that I won’t bring up here (an dI think all can be worked around or are unavoidable).
    I have no plans at ALL to ever leave bluehost, as long as the customer service and features stay as great as they have been.
    Thanks
    Paul C.
    Go2Fast.net
    PaulAndEmily.com

  2. cmcarlson says:

    Glad that you are on top of things. I like when you have positive comments to make about events and vendors. Since you are a successful business person, what you say has influence. I am glad that you have the eggs to call out those vendors and business that do not live up to ethical and expected standards, certainly it needs to be done. I also think that it is important that you identify those people and business that do a good job and explain why. It is helpful for us who rely on your success to perpetuate our success, and it is just good form, and from what I can gather you are all about good form. Keep up the great work and never ping when you should be ponging….; )

  3. Marc says:

    Paul C.,

    During the outage the front page of the Bluehost.com explained that there was a power outage in the municipality where the servers are. I though a follow-up (after the crisis) email with further explanations would have been nice.

    Matt,

    The above minor problem aside, keep up the good work. I enjoy your blog.

  4. Dave says:

    May I recommend three fabulous marketing reads:
    Marketing Warfare by Al Ries and Jack Trout
    Positioning by Ries/Trout
    The Marketing Playbook by John Zagula and Rich Tong

    I have profited tons from these reads and I think they’ll add solving the marketing problems associated with web hosting.

  5. Amy Armitage says:

    It was a pleasure meeting you Matt :)

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