Did you know that when you go to the movies at a movie theatre that often times the only money made by the theatre is on concessions (Popcorn, etc). On big box office movies like Star Wars or Lord of the Rings 100% of the ticket revenue is given back to the movie studios. Not a single penny goes to the movie theatre chain. On mid range movies 10-30% of the ticket sales will stay with the movie theatre chain. This being the case why don’t movie theatres take care of their customers as effecient as possible to maximize profits and customer satisfaction?
I live in Utah where on Friday and Saturday nights movie theatres are normally packed with people. Utah is inexpensive compared with many other states as far as ticket and concessions at the movie theatre, but you still can’t get a large popcorn and drink for less than $8. Why don’t these companies staff enough people to service their customers?? I can’t tell you how many times I have gone to a movie and wanted popcorn or candy but purchased neither because the line was too long and the movie was starting. It only takes one more popcorn and drink sold per hour to pay for another highschool or college kid to work the counter!
Movie theatres consistently get it wrong. They staff for the average sales instead of the “rush”. They lose SO MUCH money because of their complete lack of understanding with regard to staffing issues. Many fast food companies do the same thing. Waiting in line is the death of any retail store in my opinion. Many customers will happily wait in line, but many won’t. I am one of them. If the line is long they lost my business. Period. My time is too valuable to me, and companies should realize that.
At Bluehost we always try and hire enough people to do the job right and fast. With well over 100,000 current customers that is sometimes a very daunting task, but one that we consider paramount to our ongoing success. We have hired more than 30 members of our team in the last 4 months, and will probably hire another 20-30 in the next 3-4 months. As always thanks for your business!
Matt Heaton / President Bluehost.com