Now Now Now!!

I sat in my car yesterday as a radio commercial came on advertising a new furnace. 90% of the commercial had nothing to do with the quality or service that came along with the furnace and everything to do with the fact that you didn’t have to pay for it until 2008. It really got me thinking. In a society where everything is on demand it just isn’t in our nature to put off something that we desire. Lending institutions are acutely aware of this fact and have made “easy money” the name of the game. You can’t watch anything on television (Unless you use the tivo 30 second skip) without being told that you can qualify for a loan that will make the long sought after vacation a reality, or that boat that you always wanted a dream come true. There are two big problems with the “get it now” philosophy. The first is obvious: The debt that goes along with the instant gratification is often too much to deal with. How many people do you know that are now slaves to their debt? The second problem with “instant gratification” is actually something that is very important to me, and that is accomplishment and goals. When you get what you want right when you want it the drive and determination often isn’t there to “work for/pay off” those things if you already have them. For me its the dangling carrot that keeps me going. That carrot can be money, career advancement, etc. Now admittedly, buying things on credit isn’t that much of a temptation for me as I absolutely can’t stand to have debt. I didn’t even get my first credit card until I was 30, and I only use it for the skymiles (Of course I did have my debit card at 16). The “joy” of the purchase is always less than the “pain” of the payments for me personally. Now obviously there are many things that most folks have to finance including homes, education, cars, etc and before everyone writes me and tells me how preachy I am being remember that I am only suggesting that waiting for something and earning it in whole before getting it can, and usually is, a good thing. Thanks, Matt Heaton / President

6 Responses to “Now Now Now!!”

  1. Bernd Haug says:

    Amen to that. Using a credit card as an instant loan instead of seeing it like a different kind of cash (pay fully when the bill arrives) is just a horrible idea. If you don’t have it, don’t spend it, especially for consumer goods.

  2. akant says:


    It sounds like you have been listening to the Dave Ramsey radio show! I am very frustrated also with the “get it now” culture we live in. Too many people want (and feel that they deserve) things to fall into their lap. I think getting control of one’s finances are perfect starting place in life to regain control!

  3. Brian says:

    Good notes… It really is sad how society “teaches” us that we should be able to have what we want, when we want it. Even the children pick up on this concept despite parents trying as hard as they can to teach patience and the value of saving up to buy something.

    I’m not sure what the solution may be, but I agree 100% with you that we should be aware of this and try our hardest to get the things we want when we can pay for it up front, even if it means not having it right now.

  4. Wes says:

    Good post. True, credit card debt has ruined many families and unfortunately continues to do so because there is offer after offer and many people fall for the trap.

  5. Liz says:

    Yep, this was preachy for sure :-)

  6. in recent years there a culture of got to have it now and sort the paying out later which is not a good philosophy to get accustom to as it is always better to save up and have the cold hard in your hand when you hand it over to get what you want. More people need to get a custom to the fact that if you do not have the money then you cannot have it and you have to save up till you do. But a lot of people don’t like the words ‘can’t have now’ and want now and will do whatever to accomplish this.

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