Can you pay the price?

A friend of mine was asking me some questions about what it would take to start up a hosting company. He asked about the software we use, bandwidth connections, other costs, etc. Later it really got me thinking about the giant pile of puzzle pieces that we have cobbled together to make Bluehost. It certainly didn’t happen overnight and looking back over the last 10 years (My time in the hosting market) I get tired just thinking of everything we did to make Bluehost and our other hosting ventures successful :)

We were able to grow Bluehost into one of the largest hosting companies in the world for one reason and one reason alone. We were willing to pay the price. Whats the price you ask? In our case specifically it has been countless hours of research and coding, a commitment to the customer, and a desire to win in the marketplace.

It doesn’t matter what you are trying to accomplish. If you are going to succeed at it you must be willing to pay the price. Society often teaches us to skip the work and go right to the front of the line. If you want to be great at work put in the time and effort to be great! If you want to be the best Dad in the world then pay the price to do that. Don’t skip out on the job and wonder why your kids are in the trouble. If you want to get ahead then get the education that is needed to pass up the competition.
Will you pay the price? When your answer is yes then you are ready to move forward. Until then mediocrity will be your constant companion.

Matt Heaton /

18 Responses to “Can you pay the price?”

  1. Roy Wood says:

    Frankly speaking, I was expecting a bunch of “corporate mumbo jumbo” from the CEO’s blog. What I read, however, was quite different. I like your lesson about paying the price for success whether it be in business or parenting. Thanks Matt.

    BTW, I’m hoping to transfer my sites by the end of the week. I’m trying to get my current web host to unlock the primary domain and provide its auth codes. My first and previous web host experience was miserable to say the least. I hope BlueHost is a lot better.


  2. chrys says:

    I have determined that I’m better off being poor than to even think of attempting to follow through on a “start-up” no matter how many ideas come into mind!

  3. Lorne Thomas says:


    I have been reading your blog for some time. I am a current BlueHost Customer and have really look forward to what you always have to publish. I have been working on the starts of a hosting company, TCM Hosting Solutions, and I just came across this and it just seemed so true. Many never really think about it in such a way as this, but when you really begin to look and see – it is the truth! Working with several different hosting companies, I have always enjoyed BlueHost the best, because of the dedicated service toward the customers and the realization of excelling beyond the rest. Thanks so much for everything you do!

  4. Dear Matt!

    It is a good thing to read about responisbility in the morning. I like the way you combine the family life example with the business case.
    Anyhow, I do know, that after the coding and supply of the services, there are still a lot of work do be done to make it the best hosting service.
    If you do not mind, I will give you a few ideas – may, or may be not already know by You – about how to improve in certain areas.
    Kind regards,

  5. Dan Lirette says:

    Wow! How very true!

    I’ll be switching to bluehost soon.

    Believe it.

    No one has what Bluehost has!

  6. The Hot Iron says:

    The Price of Entrepreneurship…

    Tonight I am attending a meeting of the Circle of Progress. It evolved from a Chicago entrepreneur group, where the concept of attendees talking about what they did the last month and what you plan to do the next month became the focus of th…

  7. Just wanted to let you know that I’ve come back to Bluehost after trying a number of different hosts. There are still issues that you need to work out, but I’ll stick with you as long as I continue to see progress in terms of speed, reliability, features, and exceptional customer support.

    Back in February and March I got really frustrated with the load time of my worpress websites. Tech support fixed this issue by moving my site to another server. Then my uploads slowed to a crawl. I called tech support a number of times and they couldn’t seem to figure out the issue.

    This prompted me to embark on a quest to find a better host. I wasn’t so concerned about finding a service that was as reasonably priced as Bluehost. I just wanted good administrative controls, fast loading sites, and fast uploads. I tried and both much more expensive services.

    I found that Mosso’s administrative capabilities are totally messed up. They’ve tried to create shared cluster of servers that can theoretically handle huge load without buckling. It’s a nice idea in theory, however, the admin controls are totally messed up and nothing works like you would expect it to. I had to call customer support for every little thing I wanted to do. It took me 1 week and many calls to customer support just to create 2 subdomains. I don’t think any of the customer support reps really understand how “the system” works either.

    The other host I tried was Pair is fine, but they wanted to charge $5 just to park a domain. When I got the impression that I was going to get nickel and dimed for every little administrative task I got out. Pair did have one nice option, though. You can chose to pay an extra dollar per month for a static IP. That would be a good option for my main website. I’d like to see Bluehost offer this.

  8. Shane Allen says:

    Well said, Matt. I am a customer of yours (I’ve had your Platinum Pak for about 6 months) and I am impressed with your philosophies: both your business ethic and your family life. I just read your last 15 entries, including The American Flag, and I appreciate your feelings on the matter because I’m an Infantryman serving our great nation in Ramadi, Iraq. (Back for the 2nd time, I might add. >:P ) People would do well to care about life as much as you do.

    Keep up the good work! Having been a customer for six months now, I’ve seen some of the “downs” that your service has had, but I’m stickin’ with you as long as you keep improving. The day that you stop pushing to improve though, look out! I’ll drop ya like a bad habit! Though I suspect you expect that and won’t let it happen, which I why I like you.

    End of Sermon.

  9. I agree, wholeheartedly, with the *spirit* of what you’re saying, Matt. But I am reminded of what Zig Ziglar said of this concept. You do not, in fact, “pay the price” for success…you “enjoy the benefits” of it.

    Sure, the work must be honest, dedicated work done with passion and with an eye on absolute excellence. But you don’t do it to pay…you do it to enjoy. To enjoy the benefits of that success, and the happiness it bestows on you, your customers and the people affected by same. To some, that means money (which is, undoubtedly, a great byproduct)…to others it means the satisfaction of standing back after 10 or more years and saying “I did that, dammit!”

    I guess it is semantics in a sense, but in that difference–the realization that it is all a part of enjoying some specific benefit (whether that be watching your boy walk down the aisle as valedictorian at Georgetown, or the joy gained from overhearing your company’s name spoken with praise at the next table at some local bistro…it is all in the enjoyment of your hours put in).

  10. Its like how my Boss puts it, God only gives you as much as you can take and a little more. This is so that you become strong enough to go to the next level :).

    I wont say its the price, I would rather say its the choice you take for what you feel you want to acheive….

  11. Angel says:

    Hi Matt, in my experience I learn that if you are going to begin new business, you have to give the better choice in the market, maybe you can´t but someday you will do it.

  12. Skylah says:

    Hi Matt,

    I was reading your blogs, wonderful concept on raising children. What I would like to know is, did start as a reseller? If no, how did you get started in the business…I am considering the hosting business myself. Thank you for your time, and I would appreciate your answer.

  13. Skylah says:


    One other thing, what do you mean by research and coding? What type of coding? thx

  14. AK says:

    Absolutely~! Great to be able to read some of your thoughts here, Matt.

    We just joined only two days ago and am very impressed with your business model and tech support. (They are the BEST~!)

    In our process of moving the 85+ of our domains / sites over, we have had to call about 20 times during this two day migration period and support is ALWAYS there and ALWAYS helpful, professional, courteous and knowledgeable.

    Are there things that could use improvement? Sure, even after just two days we have a small wish list, but the things that are RIGHT far outweigh the issues., especially coming from our previous host of 5 years (nameless for courtesy sake).

    Matt & company, keep up the GREAT work and of course, NEVER stop improving. And thanks for sharing., MUCH appreciated~!

    All the Best to You and Yours;

    Peace~ &

    Be Well~!


  15. VD says:

    I just got your newsletter as i am with hostmonster and got the link for this blog and i am at work at the moment and last more than 30 min i haven’t worked any coz of reading your blogs and comments in it.
    all the blogs and comments until now glued me here.

    sorry boss. i am back to work again :)

  16. Mike Price says:

    I think that all budding webpreneurs ultimately pay a price. Build it and they will come or so they say. You would think that with billions of page hits a day there would more than enough to go around, but the sixty four thousand dollar question is how to get even a small slice of the action?

    If dedication, late nights and a passion ain’t enough. Maybe it’s time to stop and smell the roses, re-gather thoughts and find direction.

  17. […] Can you pay the price? […]

  18. Folks may be very quick to jump on a perceived business opportunity, without due consideration of the actual behind the scenes work and infrastructure required of a successful business. No wonder many startups unfortunately do not always succeed.

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