As I was driving home today I noticed that I was driving extra fast (Which is bad because I normally speed anyway). I felt irritated. My music volume was turned up to the max. I was weaving in between cars and generally was in a bad mood. What was the reason? I was angry because other hosting companies were getting signups in areas where we haven’t taken over the market yet. Seriously…
Thats when it hit me. I really am not like other people. I am competitive in business like most business owners, but it goes a step further. I CAN’T STAND to lose. We have increased our growth 25% in the last 60 days and I am just as unhappy about it as when we were getting 10 signups a day. Please don’t take what I am saying to mean that I am not grateful for what we have and what Bluehost and Hostmonster have become. I am simply saying that no matter what, I want to and WILL win in the contest to get the most hosting customers and to grow our business as fast as possible.
I am not sure what it is inside me that makes me want to win so badly, but its there and I can’t get rid of it. When I am at work with the rest of the Bluehost gang I don’t think I seem all that motivated. I feel like I am just one of the gang at work, but at 10:30 pm I sit down at my computer after I have put the kids to bed and tricked the wife into “thinking” I went to sleep. That is the only time I feel like I can get any “real” work done. This is the time when I evaluate competitors, look into tech support concerns on our end, work on tech and linux kernel fixes to improve our services from the backside, and fret over why we aren’t getting 100% of the shared hosting signups worldwide. Its drives me crazy when I look on the web and see one of my competitors that I know are taking a certain percentage of the shared hosting market. I want to completely destroy that avenue of business for them and take it all for our company. I know how horrible that sounds when I write it, but its true. I am doing this business to win. If it was all about money I wouldn’t even be here anymore. I don’t need more money, I NEED to beat out the next competitor. I NEED to have the best anitspam solution, I NEED to able to sell Exchange hosting for 50% less than everyone else, I NEED to be able to handle more shared customers on the same type of hardware because of our superior backend software and linux modifications, in short I MUST win in these areas.
Sometimes we can’t achieve our goals, but if we can’t its our own fault. The blame falls with me! At one point I said 500 signups a day would be great – That would be the “Holy Grail” for us and how could we really do better than that anyway? Afterall, 500 is a lot of signups in a day. We are now at about 650 signups a day, and I guarantee you in 6-9 months from now we will be well into the 1,000 new customers signing up everyday. I know the day I reach our goal that 1,000 signups won’t look so good anymore. That’s when 1,500 becomes the new goal!!!
Keep working on whatever you are doing, and we will do the same. I will write again when we hit the 1,000 paid signups a day goal. Its coming, and its coming fast. I believe we are now the 1st or 2nd fastest growing shared hosting provider in the world. Most of the growth simply comes from my disdain for other companies that want to compete in our space. We WILL beat them out and offer a better product and we will do it sooner than later.
To win you HAVE to believe you are the best, and if you don’t then get out of the way because there are ten people to take your place!!! This industry is too competitive to see how #2 and #3 did? Who cares? Who is #1 and how did they get there? That is what matters!
Well enough… I think its quite clear that I am more than a little arrogant about our future prospects for our business, but its only because I believe in it so much. Please take what I said in that manner and not that I am a loud mouth arrogant jerk. Either way, those 1,000 signups a day are coming our way
Matt Heaton / Bluehost.com