Ok, lets get it out of the way. I am going to make some people mad with this post. There is no way around it and I won’t try and wiggle my way out of it. I have been looking at the scenario for “Green” hosting. Green hosting has two definitions. One I agree with, and one I think is hokey marketing BS.
The first method is when a hosting company goes out of its way to generate “green” power for its personal use. This can be done with a variety of techniques. It can be done with solar cells to help offset power costs. Some hosting companies are using wind power coupled with solar cells to generate power for their data centers. I commend these businesses for their efforts to clean up the environment and still provide a business service which is more power hungry every day.
The second method is to buy “green” power certificates. The gist of this argument is that you can use dirty polluting power all you want in your data center, but somewhere else in the world
someone is generating “green” energy on your behalf in the hopes that their good energy production will offset your dirty power consumption. While I don’t think this method causes any harm, I would hardly call it “Green hosting”. This strikes me as paying your pastor in cash to absolve you of your sins? You don’t pay for your sins with cash, you pay for your mistakes by not making the same mistake again!?!
Bluehost is not in a position to do “Green Hosting” at this time. I totally see the positive impact it can have and would encourage every company that can produce and use clean energy to do so, but we will NOT buy these lame “Green Certificates” and post blather on our site that we are now “Green Friendly”. I believe we could get more signups if we did say we are green, but we aren’t and to say that we are is disingenuous.
Many hosting companies that buy these certificates will probably be offended when they read my comments, but as anyone who has read my blog before knows, I simply don’t care. I state what I believe and I don’t change my mind when the wind blows.
Green is great and we will get there as soon as we can!
Matt Heaton / President Bluehost.com